//Logo
The brand represents the A letter in lower case.The choice of the letter in lower case version is due to its possible variation in a circular element with spatial effect.The communication of the brand is in fact both the A of the Galerie Anatome, and the exhibition space.
//Font
The typeface used for the logo is the Tw Cen MT Regular and both words have the
same size.
same size.
//Construction and Proportions
The construction of the logo is based on three circumferences concentric and equidistant from each other.The two innermost inscribed the A brand, the third, outer, is a guide to the text of the logo, which will be tangent to this.A fourth circle not concentric with the previous, but tangential to minor circle and intersecting the median circle, serves to define the division of the A brand in two parts.
The construction of the logo is based on three circumferences concentric and equidistant from each other.The two innermost inscribed the A brand, the third, outer, is a guide to the text of the logo, which will be tangent to this.A fourth circle not concentric with the previous, but tangential to minor circle and intersecting the median circle, serves to define the division of the A brand in two parts.
//Minimum Size of Reading
The minimum size that the brand, with the logotype, may have to remain readable is1cm height and 1.6 cm wide; text size is 8 pt.
//Colors
PANTONE SOLID COATED
PANTONE SOLID COATED
Hexachrome Orange C
Yellow C
CMYK
orange C = 0% M = 1% Y = 100% K = 0%
yellow C = 0%M = 52%Y = 100%K = 0%
RGB
yellow R = 255 G = 238 B = 0
orange R = 247 G = 144 B = 30
//Black'n'White
The black and white version should be used on b&w prints, on white or very light backgrounds. The brand is in grayscale while the written part is in black to ensure legibility.
//Negative
The negative version should be used on b&w prints, on black or very dark backgrounds. The brand is in grayscale while the written part is in white to ensure legibility.
The negative version should be used on b&w prints, on black or very dark backgrounds. The brand is in grayscale while the written part is in white to ensure legibility.
here's the User Manual for the Brand
